Find the right buyers
Reach the decision makers and accounts with the strongest commercial potential.
Market Entry & Business Development
Your journey toIberia &Latin Americastarts here.
We help B2B companies win more customers, close more deals and grow revenue in Iberia and Latin America.
Ponte 25 de Abril
The local advantage
A strong product deserves stronger sales.
Turn market potential into revenue with local market knowledge, the right relationships and a clear commercial strategy.
Understand the market
Shape your approach around local buying habits, competitors and channels.
Expand your reach
Develop customers and partners to strengthen your market coverage.
Win more deals
Turn opportunities into signed agreements and sales through negotiation and closing support.
Local market knowledge. Commercial strategy. A clear focus on revenue.
Who we work with
Proven product. New possibilities.
For established manufacturers and technology companies ready to grow in Iberia and Latin America.
Ready for stronger growth
You are already selling in the market, but growth is harder than expected.
- Strengthen existing channels
- Win new customers
- Convert more opportunities into sales
Entering a new market
You export internationally. Now you need a clear starting point.
- Choose priority markets
- Identify buyers and partners
- Define your route to market
Services
Three ways to grow your sales
Market EntryKnow where to enter, who to target and how to sell.The outcomeA clear entry plan and a qualified list of customers and partners.
We assess market potential, identify priority customers and define your route to market.
What we work on
- Market attractiveness
- Competitors
- Customer segments
- Positioning
- Distributor and partner mapping
- Direct vs indirect sales strategy
- Target account identification
Business DevelopmentDevelop the right opportunities. Win more business.The outcomeMore customers and revenue through stronger deal conversion.
We build a focused sales strategy, develop key accounts and support negotiations through to closing, where agreed.
What we work on
- Account prioritisation
- Buyer and decision maker mapping
- Value proposition and positioning
- Customer and distributor development
- Opportunity qualification
- Proposal strategy
- Commercial negotiation
- Closing support, where agreed
Local Commercial RepresentationYour local presence. An extension of your team.The outcomeWider market coverage, stronger accounts and sustainable sales growth.
We represent your commercial interests locally, develop strategic accounts and strengthen distributor performance.
What we work on
- Strategic account development
- Distributor performance and coverage
- New partner development
- Local customer meetings
- Commercial negotiations
- Market intelligence
- Deal management and closing support, where agreed
- Coordination with headquarters
Why Susam
Closer to the people who move your business forward.
Business in the local language
Build trust and conduct business in Spanish, Portuguese and English.
Relevant connections
Use local market knowledge to understand who buys, who influences decisions and which partners can drive growth.
Consistent follow-through to closing
Keep deals moving through proposals and negotiation, with support through closing when included in our engagement.
Markets
Iberia & Latin America
With bases in Portugal and Colombia, we focus on the markets that fit your business.
Iberia
Spain · Portugal
Latin America
Markets include
- Mexico
- Brazil
- Colombia
- Chile
- Panama
- Argentina
- Peru
- Costa Rica
…and other markets where the opportunity fits.
One region. Many different markets.
We prioritise countries around your product, sector and commercial opportunity.
Meet the founder
International experience. A personal commitment.
I’m Samuel Rodriguez, founder of Susam Partners. My experience in global sales spans complex B2B deals across Europe, Latin America, North America, Africa and Asia.
I work directly with clients to turn commercial strategy into revenue. From my base in Lisbon, I develop key accounts and partnerships, lead negotiations and help close deals, with my role tailored to each engagement.
- Global sales experience
- Based in Lisbon
- Spanish · Portuguese · English
How we work
Choose your starting point.
016–8 weeks
Market Entry Sprint
The outcome
Your route to market, defined.
Priority markets · Target accounts · Action plan
For companies choosing where and how to enter.
Market assessment, priority accounts and a practical commercial plan.
028+ months
Business Development Partnership
The outcome
Convert opportunities into sales.
New customers · Deal conversion · Revenue growth
For companies ready to win more customers.
Account development, proposal strategy and negotiations, with closing support where agreed.
0314+ months
Local Commercial Representation
The outcome
Expand coverage. Grow revenue.
Stronger channels · Account growth · Local representation
For companies growing their local business.
Strategic accounts, distributor performance and commercial representation through to closing, where agreed.
Fixed fees, with performance components where appropriate.
Is Susam right for you?
Ready to grow your sales?
- A proven B2B product
- Growth ambitions in Iberia or Latin America
- Market coverage that needs to expand
- New customers, distributors or partners
- A clear focus on winning deals and growing revenue
FAQ
Before we talk.
Can you help if we already have a distributor?
Yes. We can help evaluate the existing relationship, identify gaps, develop additional channels or strategic accounts and improve local commercial coverage.
Do we need to know exactly which market we want to enter?
No. Market Entry work can help determine which countries, customer segments and routes to market provide the strongest starting point.
Do you only work with Chinese companies?
No. Susam works with international B2B companies expanding into Iberia and Latin America, although Chinese manufacturers and technology companies are a primary focus.
Contact
Let’s discuss your growth.
Tell us what you sell, where you want to grow and what’s holding you back.
Business enquiries[email protected]
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